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The Chinese New Year celebrations brought an exciting week filled with community engagement, AMAs, live events, and collaborations across multiple platforms. Here’s a recap of everything we accomplished together during this festive season! 🚀
The Lunar New Year celebrations sparked tremendous community growth and engagement across our platforms. On Twitter, we achieved an 8% increase in followers, driven by AMAs, event announcements, and interactive Lunar New Year campaigns that generated strong community engagement. Telegram didn’t stay behind, our community saw a 13.4% growth, fueled by active participation in vibrant real-time discussions during AMAs and events.
During the BNB Red Envelope Carnival, we engaged the community with interactive "Task-to-Earn" activities, giving participants a chance to share in $300K+ in rewards. The campaign boosted user participation, increased awareness about RWA tokenization, and strengthened our partnership with BNB Chain. Participants completed tasks like following partner communities, staking, and trading to earn points and redeem red envelopes for token rewards. This dynamic approach not only attracted new users but also deepened engagement with our existing community.
We proudly joined Thena's Lunar New Year Campaign, known as The $8888 Serpent's Fortune, to celebrate the festive season with exciting activities. Running from January 27 to February 2, 2025, the campaign featured engaging tasks hosted on TaskOn, allowing participants to win big while interacting with top Web3 projects. Brickken contributed to the reward pool, encouraging community members to complete tasks, earn points, and claim rewards, further enhancing our visibility in the DeFi ecosystem.
To cap off our Lunar New Year celebrations, we co-hosted the Crypto Red Envelope AMA with Meta Era HK and BitMart Exchange, offering a generous $10,000 prize pool. The AMA featured insightful discussions led by Edwin Mata, CEO of Brickken, alongside top crypto experts. The event highlighted Brickken’s mission, strategic roadmap, and the future of RWA tokenization, while engaging with a broader audience through an interactive Q&A session. Participants had the chance to win exclusive rewards, including BKN tokens, adding excitement and value to the community.
At the BNB Chain Red Envelope Carnival Live Guidance Week 1, Edwin Mata, CEO and Co-founder of Brickken (BKN), showcased Brickken’s pivotal role in the tokenization of real-world assets (RWA). Edwin introduced Brickken’s mission to bridge traditional finance with blockchain, emphasizing the platform’s growth, strategic partnerships, and its innovative tokenization solutions.
Key Highlights:
🤝 Strategic Partnerships: Official tokenization provider for BNB Chain, collaboration with Thena DEX, and upcoming KYC pool integrations to attract institutional players.
🌍 Global Expansion: Brickken’s roadmap includes scaling tokenization services, enhancing DeFi integrations, and strengthening regulatory compliance globally.
📈 How to Participate: Edwin demonstrated how to swap for BKN tokens on Thena DEX and join Brickken’s community to earn rewards as part of the Red Envelope Carnival.
During the BNB Stream Event 2: Chinese New Year Special, Edwin Mata highlighted Brickken’s forward-looking vision as a leader in the BNB Chain ecosystem. He showcased Brickken’s focus on launching AI agents to enhance RWA tokenization, creating a seamless integration between AI and blockchain. Edwin emphasized Brickken’s pivotal role as the official tokenization provider for BNB Chain, driving real-world asset adoption within the ecosystem. Looking ahead to 2025, Brickken aims to be a key player in the rapidly growing trillion-dollar RWA tokenization market.
Key Highlights:
🤖 Future Focus: Launching AI agents to enhance RWA tokenization, fostering a seamless connection between AI and blockchain.
🔗 BNB Chain Collaboration: Official tokenization provider for BNB Chain, driving adoption of RWAs within the ecosystem.
🎯 Vision for 2025: Brickken aims to play a pivotal role in the trillion-dollar RWA tokenization market expected to surge in the coming years.
🎁 Red Envelope Campaign: Brickken co-sponsored the event’s $10,000 giveaway, rewarding 200 lucky winners with $50 each in BKN tokens.
During the BitMart AMA, Edwin Mata discussed Brickken's leadership in RWA tokenization and its future roadmap. He highlighted Brickken’s journey since 2020, tokenizing over $250 million in assets across 14 countries, and the company's ambitious plans for 2025.
Key Highlights:
🤖 AI & RWA Integration: Focused on deploying AI agents to optimize RWA management, enhancing efficiency, and driving innovation.
💼 Institutional Expansion: Collaborating with banks to tokenize bonds and offering white-label tokenization solutions to enterprises globally.
🎯 Regulatory Insights: Emphasized the role of evolving global regulations in shaping the future of crypto and RWAs.
Our Chinese New Year campaign was more than just a celebration—it showcased Brickken’s global growth, technological leadership, and community strength. Thank you to everyone who participated and supported us throughout the festivities!
Stay tuned for more events, partnerships, and innovations in the coming weeks. Together, we’re shaping the future of tokenization. 🌐
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